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Posts Tagged ‘Gingerbread’

The Ultimate Mobile Banking App

January 7, 2011 3 comments

I am absolutely giddy about the iPhone 5 coming out with NFC enabled. No more debit card, just wave and pay. Now I just need that ultimate mobile banking app that will take advantage of the technology available. So what should this mobile banking app have? I’m glad you asked.

High Level Security
With everything going mobile, security needs to be a priority. There have already been instances of poor security with mobile banking. As customers begin to access financial services through this channel, they must feel comfortable with using the service.

Basic Functions with a Twist
Of course at minimum, customers should be able to view their accounts, transfer between accounts, and pay bills. But instead of the typical online banking layout, why not go ahead and take a PFM approach? Mint and Geezeo are good examples of this.

View Check Images
If I can view images on online banking, why can’t I on mobile banking?

ATM/Branch Locator
Hey, no need to pay ATM fees when I can find the closest ATM and get directions on how to get there.

Alerts By Location
In case you didn’t know, customers LOVE getting balance and transaction alerts. This alone will drive up your mobile banking adoption. But what I would like to see is my app having alerts pushed to me within 15 minutes with geo-tagging. It would be great to click on the alert and it show the map location of where the transaction was made. This would have huge potential for fraud protection. Of course, payment processors would need to start providing this location information. For now, it seems we can only get the merchant name, depending on the transaction file you look at.

Mobile Payments
With NFC now available for Android Gingerbread phones and Apple coming with their version soon, mobile payments will take off. You can bet that Microsoft and RIM will follow suit or get left in the dust. A lot of people are eagerly awaiting this feature.

Remote Deposit Capture
USAA is the poster child of this with over 35% of RDC coming from phone apps. Vendors are now starting to offer this as a stand-alone app. I think integration of this function is way better.

Pay People
PayPal has shown that people want this feature. Surveys have also shown that customers would love to have this function provided by their bank or credit union.

Mobile Awards and Coupons

Rewards checking has become very popular. Cardlytics offers one of the better products that I’ve seen. But imagine getting specials pushed to you through alerts. These awards could even be sent to you based on your GPS location.

Video Conferencing
Skype is now offering video conferencing on their phone apps. Mobile banking adoption is supposed to steadily increase. As branch visits go down, being able to video chat with a branch officer about accounts, investments or insurance will be a welcome feature.

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More Mobile Payments News

November 29, 2010 Leave a comment

AT&T, Verizon and T-Mobile have created the joint Venture Isis to build out the mobile payments network that will use NFC at point-of-sale.  This network should be available in 18 months in key geographic markets.

In other news, Google’s Android Gingerbread release will support NFC and Nokia has said that all of their 2011 released phones will support NFC. RIM is also getting on the bandwagon with the recruitment of NFC experts.  In addition, there is speculation that the next iPhone will have NFC built in.

It’s beginning to look like banks and credit unions have about 18 months to have a game plan ready to implement.  If they continue to ignore this space or just take a wait-and-see approach, I’m sure some enterprising, industry outsider will be more than happy to step up and take a chunk of another industry revenue stream.

Mmmm…Gingerbread

November 17, 2010 1 comment

Mobile payments are about to get a serious toe-hold in the US.  In case you haven’t heard, Google is about to release the newest version of Android, Gingerbread, which will support NFC.  Once Apple releases their next iPhone in 2011, you can expect adoption to increase exponentially.

So what does this mean to banks and credit unions?  Most won’t be affected for a while.  But the big boys like Bank of America, Wells Fargo, Citibank and JP Morgan will really start to feel the pain sooner rather than later.  Mobile payments will allow users to connect their credit and debit cards to their phone.  But that’s only if Google and Apple decide to play nice.  They could set themselves up like PayPal, which means that everything would flow through ACH.  If that happens, you can kiss interchange fees goodbye.  The bigger banks would feel this first because their customers are among the early adopters.

Now, you can stick your head in the sand and hope that adoption doesn’t happen for another 10 years, or you can start planning your strategy today.  One thing I’d look at is charging a fee for any ACH withdrawal.  The second is getting familiar with iOS and Android.  Because if you aren’t planning to adapt, others are.