Last week Best Buy inadvertently began selling flat panel TVs online for $9.99. The Internet lit up with news of the “too good to be true” offer. After correcting the price online, Best Buy said that they would not honor the purchases.
Best Buy isn’t the first company that this has happened to, and I’m sure they won’t be the last. However, they missed out on a wonderful marketing opportunity.
Imagine if Best Buy, or another company, offered easter egg products on their website. This would help drive even more traffic to their sites and help increase sales for other products. It wouldn’t have to be something they did every month. By keeping the timing and products random, it would help the customers go deeper into the website and hunt for those bargains.
It would have been so much better if Best Buy had instead announced that the first 100 TVs that were sold at $9.99 would be honored. And please keep checking the website for more special bargains.
