First Federal on Social Media, Part Deux

First Federal has now added their social media links to their Contact Us Page.  So far, the Twitter account has mostly been used to announce workshops that the bank has sponsored.

First Federal Contact Us

Here are the links to their sites:

Twitter: @firstfederal

Facebook: First Federal FB

YouTube: First Federal Online

Embrace The Madness

Well, it’s that time of year again.  You know, when we are bombarded with articles of how much time is wasted in the workplace because of March Madness.  Those wonderful tales of how much productivity will fall until April.  Statistics of how bandwidth will be brought to a crawl because of employees watching live streams of the games.  And let’s not forget the $8 billion that will be lost over the coming weeks.

Now, I admit that I love March Madness.  It’s pretty hard not to when you grew up in ACC country.  Like most people at my company, I’ll be checking up on the scores as much as possible.  But will my productivity fall off?  Maybe a little, but I doubt it.  With everything going on, March Madness will bring some normalcy back to the workplace, push the economy woes to the side just a little.

One thing I’ve always wondered was, if businesses know that March Madness will cause a distraction, why don’t they embrace it and turn it into an advantage?  Now would be a great time to run that “Madness” product special.  Perhaps you could run a March sales contest for your employees.  Or maybe you could have a “Madness Customer Appreciation Day” where they are invited to wear their team colors and win a prize or get a special promotion.

The point is, March Madness comes every year.  Fighting it will not change that fact.  By taking advantage of this time, you can promote and grow your business.  Right now, any advantage you can get needs be seized.  Otherwise, next year you could be watching those games from home, and not by choice. Oh yeah, GO SCSU Bulldogs!!!

Thanks to my nephew Darris for letting me use his basketball picture.

Time To Get Social

Well, First Federal is starting to tip its toe into the pool of social media. After securing our Twitter account last year, I began having occasional lunch meetings with our webmaster and our contact in Marketing, @tompolk.  We’ve been discussing some strategies and have looked at what other banks and credit unions are doing.

Needless to say, with everything happening in our industry, tools that can provide free marketing are starting to look pretty good.  Also, permission marketing seems to be a better way to connect with our customers and market.  It doesn’t hurt that one of our local competitors is also embracing the web in their business strategy.

With that said, I’d like to invite you all to follow us on the following sites:

Twitter: @firstfederal

Facebook: First Federal FB

YouTube: First Federal Online

Also, you can follow me on Twitter at @gpasley.