Banking Kismet

Financial Services in a Web 2.0 world

Archive for August 30th, 2007

Just How Relevant Is Mobile Banking?

Posted by George Pasley on August 30, 2007

Like every other bank in the world, we are looking at a mobile banking solution to provide to our customers. After sitting through two demos so far, I think the technology looks pretty slick. Side note – if anyone can explain how you can do mobile banking on a pager, as one demo suggested, I’d appreciate it. At first, I wasn’t convinced that we needed to rush into mobile banking. It was hard for me to imagine myself paying bills or doing transfers on a mobile phone. Sitting at a desktop or pulling out a laptop made more sense to me. I’d like to think that I had transferred the necessary funds before I was away from a computer.

The more I thought about it, the more I was convinced that there was no need to rush into this. The iPhone didn’t help matters. Using this phone, a customer could just go to our website and logon to perform their transactions as if they were on a computer. From what I’ve read, the iPhone blows away every other phone with its browsing capabilities. It only makes sense that other cell phone companies will adopt similar features and functionality. I also found it amusing that mobile banking companies announced iPhone compatible solutions. The functionality available is almost the same as logging into a typical online banking site with an iPhone.

As far as mobile solution providers go, I’m still not convinced that we need one. However, I am convinced that mobile banking will be huge and that it will be necessary. Travelers would find mobile banking very useful. Personally, I stay on the road. I’m also very hesitant to use someone else’s computer for my online banking. At home, I know I have a firewall on my computer and run anti-virus/anti-spyware software. I can’t trust all of my family and friends to have this in place. If I used my phone however, I wouldn’t have the same fear. I could easily pay my bills if I were out of town on pay day. Also, almost 1 out of 2 people have a cell phone, so I think it’s safe to bet that 90% of online banking users have a cell phone. The key will be getting them to adopt mobile banking.

In conclusion, I think mobile banking will be just as important to banking as the ATM. I just hope that people don’t expect it to achieve a significant penetration in less than five years. In comparison, the ATM is forty years old and internet banking is almost thirty years old. Becoming a major banking tool within ten years would be quite an accomplishment.

Posted in Mobile Banking, Online Banking | 3 Comments »