Want SMB Clients? Get ‘Em While They’re Young
Posted by George Pasley on July 27, 2007
Umpqua Bank has recently launched Lemonaire, a campaign aimed in helping kids start their own lemonade stand. I think this is a wonderful idea. This helps introduce kids to entrepreneurship and builds a lot of community interest. Also, Umpqua helps establish themselves as being helpful to small businesses. I wonder if they’ll finance a Kool-Aid stand… More info can be found here.











Lothar Fritsch said
We love this campaign! We have quoted it often when talking about how Umpqua succeeds at getting messages across using insight and great humor.