Banking Kismet

Financial Services in a Web 2.0 world

Want SMB Clients? Get ‘Em While They’re Young

Posted by George Pasley on July 27, 2007

Umpqua Bank has recently launched Lemonaire, a campaign aimed in helping kids start their own lemonade stand. I think this is a wonderful idea. This helps introduce kids to entrepreneurship and builds a lot of community interest. Also, Umpqua helps establish themselves as being helpful to small businesses. I wonder if they’ll finance a Kool-Aid stand… More info can be found here.

One Response to “Want SMB Clients? Get ‘Em While They’re Young”

  1. We love this campaign! We have quoted it often when talking about how Umpqua succeeds at getting messages across using insight and great humor.

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